Will Your Business Growth Be Affected By Your Website?
In short YES. But since we develop websites here at Local Internet Presence Services, you would expect me to say that.
A website however can make a marked difference to your business. Not necessarily how you would expect. There is a common misconception, or expectation, that once you have a business website, people should be knocking down your door or calling your phone constantly. This is far from the truth. Your website is but one of millions of websites on the internet.
Your Website Is Real Estate
To put a website in to context, it is a primarily an advertising and promotional tool. For most businesses, your website should become your central piece of internet real estate. A major tool to make contacting your business a breeze. A central location with all of your contact details together.
There are many functions of a business websites. A good website will enable the visitor to gain a feel for your business. Developing an understanding of who you are as a person or team and what the business focus and strategy is all about.
Design And Function
Your business website will easily allow visitors to research who you are, what you do, where you are and how to contact you.
A good design will allow the visitor to easily navigate the site. Primarily giving your visitors easy access to your contact details. Easy ways to communicate and contact you with simplified design features like enabling “click to call” on the phone numbers and having a mobile friendly, responsive web design. If your site is not easy to use, people simply will not use it. It is also important to enable them to easily find resources to educate your visitors about your business and the services you provide. Having found you and now being able to contact you, people need to be reassured that you are the right business to contact for their problem.
Your business website will easily allow visitors to research who you are, what you do, where you are and how to contact you. You can also provide resources that can allow you to show your willingness to help and be trust worthy. Since public perception is a strong factor in developing a working relationship with people, your website should also display recommendations and feedback from customers.
Having Consumers Find Your Website
Unfortunately the myth that this is free is just that. A lot of planning, research and work is required to provide this “free” traffic.
It is important to understand that a website without a source of traffic might as well not be there. How you drive that traffic, providing visitors to your site, can be determined by your budget and resources.
The most sought after traffic is regarded as “free” traffic. Organic search through the search engines. This traffic is the holy grail, after all this is when customers look for you! Unfortunately the myth that this is free is just that. A lot of planning, research and work is required to provide this “free” traffic.
Google in particular, has developed a complex series of algorithms that rank your site against a particular search phrase entered into the search box. In short, it will return a list, prioritised in order of matches to the search with the following criteria;
- Text in the title
- Snippet box text
- Web page content
- Site relevance
- Site authority
- Page load speed
- Geographic relevance
These, as well as many other factors determine the rankings of a page or site. Not necessarily in this order, and the importance that each one factor carries is subject to debate, and a closely guarded secret. Needless to say your website needs to be developed at least with some understanding and knowledge of search engine optimisation (SEO).
Advertising online or off line to drive traffic to your website can also provide traffic. This sort of traffic has the potential to be expensive, yet have a relatively low conversion rate as you are placing ads in front of someone who is not necessary looking to use your service.
Social Media As A Promotion Tool
Social Media marketing is not like advertising. Don’t make this mistake, social media is designed to be social.
Developing relationships and building your brand are more important than your website.
Your businesses social recognition can also compel people to visit your website. Such recognition might be in the form of sponsorship or community activities.
Word of mouth recommendations due to recognition of good work or good service will also develop your business reputation. Social Media can have a great benefit to your reputation. Having clients provide a good review or recommendation of your service can be highly regarded by consumers. A study had found that 88% of consumers trust online reviews. The value of such recommendations is very high and should be sought if possible.
Social Media marketing is not like advertising. Don’t make this mistake, social media is designed to be social. If your business page has followers, they are following you due to interest in your products, services and advice. Treated correctly, these people can become your business advocates, promoting and recommending you to others. Treat them wrong, by constantly advertising to them, they will get sick of your ads and leave.
In short, a clean and functional website that has the ability to provide your visitors with easy to access information will always give your business a benefit. Having your website more easily found is the key to making your website more beneficial to your business.
A website with little information or no traffic is less than useless. The cost of it would make it a liability.
Your online presence needs to be looked after and nurtured. Providing all the criteria that the search engines are looking for as well as providing a central website.
A website which is designed for easy use, linked to a good, active social presence is needed to create a truly effective online presence, giving your business the best benefit from an online presence.